HAPPISMACK Brand Identity + Collateral

HappiSmack is an online life coaching and motivational blog that produces weekly in-your-face video podcasts that offer help to some of the most basic problems facing the world. It is the brain child of Liz Billups who's no-hold-back approach to life and community set her apart from others in the field. She is bold and outspoken and was in need of a brand that matched her style.